Back
OPERI: complex MSMEs B2B growth into a simple self assessment.
Full Play and iOS app with 100+ screens from onboarding to sessions, designed and prototyped in 56 days. Light and dark theme.
My Role: Product Designer
Year: 2025
Domain: Msme
Time to read: 5 Minute
Highlights
For most users and participants, it is easy to create an assessment and find the roadmap they need. With step-by-step guidance, this app helps clients and users find clarity for each step they are on.
95% Assessment completion
therapists freely called out as standout features.
120 Seconds
Average time to complete assessment on app. except they need assessor help will take 5 Minute.
5/5 ease-of-use
Every participant rated the app maximum ease of use on a 1 to 5.
9:41
Register your personal information
~2 minutes remaining
2 of 3: Company Details
9:41
Next
Back
Basic Information
Title*
Mr
First Name*
e.g Alex
Last Name*
e.g Bratman
Email*
e.g bratmanrock@gmail.com
Type in Your Password*
************
Confirm Password*
************
Company Details
Guide
~2 minutes remaining
2 of 2: Company Details
9:41
Pre-Assessment Questionaire
~1 minutes remaining
2 of 2: Pre-Assessment
9:41
Country*
Indonesia
Company Employee Size*
e.g 123456789
Industry Classification
Please provide a brief description of your business. Our AI will analyse the information and find the right industry classification for you. If it’s not a perfect match, you can still edit the description or select an industry classification manually from the dropdown menu below.
Domain Explanation
Generate
Industry classification result
Industry Cluster*
Industry Cluster 1
Industry Segment*
Industry Sub Segment 1
Refine Your Result
If you’re not satisfied, provide more details so the AI can generate a more accurate result.
Continue to Assessment
Back
Company Details
Guide
~2 minutes remaining
2 of 2: Company Details
Scope of Work
Research
Week 3
Problem Definition
Week 1
User Flow
Week 4
UI Design
Week 4-8
Testing & Iteration
Week 8-12
Sep
Oct
Nov
Challenge
The primary design challenge was addressing extreme information density and preventing user cognitive overload while balancing corporate B2B authority with modern digital design.
Product Fragmentation:
Over 10 specialized products operated in functional silos with inconsistent navigation models.
Diverse B2B Stakeholders:
Navigating 7 distinct global audience segments (MSMEs, C-suite, Equity
Investors, Governments, Consultants, Academia, Tech Partners).
Complex Enterprise Content:
Translating heavy technical index frameworks into accessible, structured,
and action-oriented design.
These users personas the most from the website core features and overall experience
The Owner-Operator (Micro & Small Business)
This individual wears many hats—managing production, sales, and operations simultaneously.
Company Admin/Production Manager
This user is focused on the day-to-day technical efficiency of a facility.
The Digital Transformation Lead
This person is an employee inside a medium-sized or growing manufacturing company.
Assessors/Consultant
This is an independent consultant or part of a boutique agency hired by business owners
Research approach
I am conducting a competitive mapping of 2–3 key players, focusing specifically on Time to take assessment full and onboarding flows, pricing structures, and consultant/assessor assessment models.The JTBD analysis pointed to four situations where people needs OPERI App or similliars app : Effective on time to take assessment, Tosing money or efficiency, need expert guidance, Complexity process to gain result, Owners fear failing within the first 5 years and struggle.
Competitive Landscape
Key insights from 4 user interviews
Solutions
Deny
Provides an affordable platform that replaces costly consultants with automated diagnostics to uncover business blindspots. It simplifies complex frameworks into jargon-free, bite-sized videos and workflows. By following this roadmap, small businesses fix operational weaknesses and earn a Star Emblem, giving owners peace of mind and a credible benchmark to prove resilience to partners.
App Structure
This map outlines the complete app structure for both new and registered users. It details the entire user flow—from Onboarding, Quizzes, and the Homepage, to taking the Assessment and receiving the final report.
Users can choose between a self-assessment or a guided session with a professional Assessor. The fixed price of €32 is clearly displayed upfront. The assessment itself takes only 5 to 15 minutes due to its straightforward, intuitive design
User Journey Map
User feedback indicated needs for immediate clarity and flexible support. Users with complex concerns required distinct flows, leading to differentiated assessment options (self vs. guided). Concerns about transparency led to explicit €32 pricing upfront. High levels of stress led to a simplified, 15-minute streamlined process and a clear report summary.
Wireframe and Prototyping
Comprehensive prototype mapping 100+ screens, including all page flows, section paths, and interactive pop-ups.
WIREFRAME
9:41
Company Details
Guide
~2 minutes remaining
2 of 2: Company Details
Mid-Fidelity Wireframe
Full-Prototyping Map
Key Screens
Each screen was designed to help MSMEs achieve their goals efficiently—reducing time, lowering costs, and delivering actionable reports.
Assessment List
Assessment ID
OSA1714361193406
Assessment Status
On going
Company Name
Shopee Singapore
Consultant Name
Andrew Garfield
Download Assessment
Search Assessment
Today
This Month
This Year
Current Assessment List
Show All
Ongoing
ASMNT9821723718381731828
Completed
ASMNT9821723718381731828
Pending
ASMNT9821723718381731828
Create New Assessment
Home
Search
Prioritise+
Profile
Assessment
Welcome Back
Natalia!
9:41
Assessment ID
OSA1714361193406
Assessment Status
On going
Company Name
Shopee Singapore
Consultant Name
Andrew Garfield
Download Assessment
Key Prioritized Dimensions
Transformation Roadmap
Emblem
Assessment Result
KPI Assessment
Did you know?
Completing all 18 dimensions would provide a comprehensive roadmap for your business.
See Case Studies
Home
Resource
Prioritise+
Profile
Assessment
Welcome Back
Natalia!
9:41
Let’s Get Your Free Readiness Score
It only takes 5 minutes. See how your company compares to industry standards.
Describe your business
Answer a few questions
Receive your personalized score
Create First Assessment
Show Tutorial
Over 1,000 MSMEs have improved their operations using OPERI.
Home
Resource
Prioritise+
Profile
Assessment
Ready to Maximize Your Assessment?
Request to Available Assessor
Find Automatically
Work with a Certified OPERI Assessor for best results.
Separate Fee Applies:
Assessor fee is separate from this app. Once matched, you’ll agree on the fee directly with your assessor.
Request
Later
Report page and Complete your assessment to unlock your comprehensive company report. From there, you can download your summary or take a quick tour.
Connect with a Certified Assessor to guide you through your assessment, optimize your inputs, and unlock expert insights.
Multiple Assessment can start together in assessment list.
Validation
Unmoderated remote test across 3 core tasks and a 5 second first impression test.
90 %
Task
completion rate
5/5
Ease-of-use rating,
on a 1 to 5 scale
5-10 min
Average time
to Complete Assessment
4.5/5
Assessor Helpfull to finiish task
What We Found
- User is confuse in few pages is don’t have any tutorial or guide.
- Font to small is not friendly for old people to sees the text.
- On Boarding session is to long flow in first lunch make user is tired to fill all information details company.
What Changes
- We add all guide tutorial on top bar and user can click whenever they needs.
- Scale Up font and relayout in few pages is not support small text.
- We cut flow and re filter information is needed on company details.
Design System
Grow required a complete system. 34 color variables defined semantically. The component library covers 130+ elements built on top of that variable system.
Poppins was used throughout, keeping the experience native and familiar on Play and IOS.
Button
Poppins
Main Typeface
Regular
Semi Bold
AaBbCc
01234567
{(!@#$?&)}
Take Aways
What I Learned
Actionable experience. By combining clear visual tracking with access to expert Assessor guidance, the interface successfully bridges the gap between complex assessment metrics and real-world business growth without overwhelming the user.
What I'd Do Differently
In future iterations, I would place a stronger visual emphasis on direct impact metrics—such as immediate cost and time savings—right on the main dashboard, while further optimizing mobile data views to ensure heavy reporting remains perfectly scannable and accessible on the go.
Back
OPERI: complex MSMEs B2B growth into a simple self assessment.
Full Play and iOS app with 100+ screens from onboarding to sessions, designed and prototyped in 56 days. Light and dark theme.
My Role: Product Designer
Year: 2025
Domain: Msme
Time to read: 5 Minute
Highlights
For most users and participants, it is easy to create an assessment and find the roadmap they need. With step-by-step guidance, this app helps clients and users find clarity for each step they are on.
95% Assessment completion
therapists freely called out as standout features.
120 Seconds
Average time to complete assessment on app. except they need assessor help will take 5 Minute.
5/5 ease-of-use
Every participant rated the app maximum ease of use on a 1 to 5.
9:41
Register your personal information
~2 minutes remaining
2 of 3: Company Details
9:41
Next
Back
Basic Information
Title*
Mr
First Name*
e.g Alex
Last Name*
e.g Bratman
Email*
e.g bratmanrock@gmail.com
Type in Your Password*
************
Confirm Password*
************
Company Details
Guide
~2 minutes remaining
2 of 2: Company Details
9:41
Pre-Assessment Questionaire
~1 minutes remaining
2 of 2: Pre-Assessment
9:41
Country*
Indonesia
Company Employee Size*
e.g 123456789
Industry Classification
Please provide a brief description of your business. Our AI will analyse the information and find the right industry classification for you. If it’s not a perfect match, you can still edit the description or select an industry classification manually from the dropdown menu below.
Domain Explanation
Generate
Industry classification result
Industry Cluster*
Industry Cluster 1
Industry Segment*
Industry Sub Segment 1
Refine Your Result
If you’re not satisfied, provide more details so the AI can generate a more accurate result.
Continue to Assessment
Back
Company Details
Guide
~2 minutes remaining
2 of 2: Company Details
Scope of Work
Research
Week 3
Problem Definition
Week 1
User Flow
Week 4
UI Design
Week 4-8
Testing & Iteration
Week 8-12
Sep 2025
Oct 2025
Nov 2025
Challenge
The primary design challenge was addressing extreme information density and preventing user cognitive
overload while balancing corporate B2B authority with modern digital design.
Product Fragmentation:
Over 10 specialized products operated in functional silos with inconsistent navigation models.
Diverse B2B Stakeholders:
Navigating 7 distinct global audience segments (MSMEs, C-suite, Equity Investors, Governments, Consultants, Academia, Tech Partners).
Complex Enterprise Content:
Translating heavy technical index frameworks into accessible, structured,and action-oriented design.
These users personas the most from the website core features and overall experience
The Owner-Operator (Micro & Small Business)
This individual wears many hats—managing production, sales, and operations simultaneously.
Company Admin/Production Manager
This user is focused on the day-to-day technical efficiency of a facility.
The Digital Transformation Lead
This person is an employee inside a medium-sized or growing manufacturing company.
Assessors/Consultant
This is an independent consultant or part of a boutique agency hired by business owners
Research approach
I am conducting a competitive mapping of 2–3 key players, focusing specifically on Time to take assessment full and onboarding flows, pricing structures, and consultant/assessor assessment models.The JTBD analysis pointed to four situations where people needs OPERI App or similliars app : Effective on time to take assessment, Tosing money or efficiency, need expert guidance, Complexity process to gain result, Owners fear failing within the first 5 years and struggle.
Competitive Landscape
Key insights from 4 user interviews
Solutions
Deny
Provides an affordable platform that replaces costly consultants with automated diagnostics to uncover business blindspots. It simplifies complex frameworks into jargon-free, bite-sized videos and workflows. By following this roadmap, small businesses fix operational weaknesses and earn a Star Emblem, giving owners peace of mind and a credible benchmark to prove resilience to partners.
App Structure
This map outlines the complete app structure for both new and registered users. It details the entire user flow—from Onboarding, Quizzes, and the Homepage, to taking the Assessment and receiving the final report.
Users can choose between a self-assessment or a guided session with a professional Assessor. The fixed price of €32 is clearly displayed upfront. The assessment itself takes only 5 to 15 minutes due to its straightforward, intuitive design
User Journey Map
User feedback indicated needs for immediate clarity and flexible support. Users with complex concerns required distinct flows, leading to differentiated assessment options (self vs. guided). Concerns about transparency led to explicit €32 pricing upfront. High levels of stress led to a simplified, 15-minute streamlined process and a clear report summary.
Wireframe and Prototyping
Comprehensive prototype mapping 100+ screens, including all page flows, section paths, and interactive pop-ups.
WIREFRAME
9:41
Company Details
Guide
~2 minutes remaining
2 of 2: Company Details
Mid-Fidelity Wireframe
Full-Prototyping Map
Key Screens
Each screen was designed to help MSMEs achieve their goals efficiently—reducing time, lowering costs, and delivering actionable reports.
Assessment List
Assessment ID
OSA1714361193406
Assessment Status
On going
Company Name
Shopee Singapore
Consultant Name
Andrew Garfield
Download Assessment
Search Assessment
Today
This Month
This Year
Current Assessment List
Show All
Ongoing
ASMNT9821723718381731828
Completed
ASMNT9821723718381731828
Pending
ASMNT9821723718381731828
Create New Assessment
Home
Search
Prioritise+
Profile
Assessment
Welcome Back
Natalia!
9:41
Assessment ID
OSA1714361193406
Assessment Status
On going
Company Name
Shopee Singapore
Consultant Name
Andrew Garfield
Download Assessment
Key Prioritized Dimensions
Transformation Roadmap
Emblem
Assessment Result
KPI Assessment
Did you know?
Completing all 18 dimensions would provide a comprehensive roadmap for your business.
See Case Studies
Home
Resource
Prioritise+
Profile
Assessment
Welcome Back
Natalia!
9:41
Let’s Get Your Free Readiness Score
It only takes 5 minutes. See how your company compares to industry standards.
Describe your business
Answer a few questions
Receive your personalized score
Create First Assessment
Show Tutorial
Over 1,000 MSMEs have improved their operations using OPERI.
Home
Resource
Prioritise+
Profile
Assessment
Ready to Maximize Your Assessment?
Request to Available Assessor
Find Automatically
Work with a Certified OPERI Assessor for best results.
Separate Fee Applies:
Assessor fee is separate from this app. Once matched, you’ll agree on the fee directly with your assessor.
Request
Later
Report page and Complete your assessment to unlock your comprehensive company report. From there, you can download your summary or take a quick tour.
Connect with a Certified Assessor to guide you through your assessment, optimize your inputs, and unlock expert insights.
Multiple Assessment can start together in assessment list.
Validation
Unmoderated remote test across 3 core tasks and a 5
second first impression test.
90 %
Task
completion rate
5/5
Ease-of-use rating,
on a 1 to 5 scale
5-10 min
Average time
to Complete Assessment
4.5/5
Assessor Helpfull to finiish task
What We Found
- User is confuse in few pages is don’t have any tutorial or guide.
- Font to small is not friendly for old people to sees the text.
- On Boarding session is to long flow in first lunch make user is tired to fill all information details company.
What Changes
- We add all guide tutorial on top bar and user can click whenever they needs.
- Scale Up font and relayout in few pages is not support small text.
- We cut flow and re filter information is needed on company details.
Design System
Grow required a complete system. 34 color variables defined semantically. The component library covers 130+ elements built on top of that variable system.
Poppins was used throughout, keeping the experience native and familiar on Play and IOS.
Button
Poppins
Main Typeface
Regular
Semi Bold
AaBbCc
01234567
{(!@#$?&)}
Take Aways
What I Learned
Actionable experience. By combining clear visual tracking with access to expert Assessor guidance, the interface successfully bridges the gap between complex assessment metrics and real-world business growth without overwhelming the user.
What I'd Do Differently
In future iterations, I would place a stronger visual emphasis on direct impact metrics—such as immediate cost and time savings—right on the main dashboard, while further optimizing mobile data views to ensure heavy reporting remains perfectly scannable and accessible on the go.
Back
OPERI: complex MSMEs B2B growth into a simple self assessment.
Full Play and iOS app with 100+ screens from onboarding to sessions, designed and prototyped in 56 days. Light and dark theme.
My Role: Product Designer
Year: 2025
Domain: Msme
Time to read: 5 Minute
Highlights
For most users and participants, it is easy to create an assessment and find the roadmap they need. With step-by-step guidance, this app helps clients and users find clarity for each step they are on.
95% Assessment completion
therapists freely called out as standout features.
120 Seconds
Average time to complete assessment on app. except they need assessor help will take 5 Minute.
5/5 ease-of-use
Every participant rated the app maximum ease of use on a 1 to 5.
9:41
Register your personal information
~2 minutes remaining
2 of 3: Company Details
9:41
Next
Back
Basic Information
Title*
Mr
First Name*
e.g Alex
Last Name*
e.g Bratman
Email*
e.g bratmanrock@gmail.com
Type in Your Password*
************
Confirm Password*
************
Company Details
Guide
~2 minutes remaining
2 of 2: Company Details
9:41
Pre-Assessment Questionaire
~1 minutes remaining
2 of 2: Pre-Assessment
9:41
Country*
Indonesia
Company Employee Size*
e.g 123456789
Industry Classification
Please provide a brief description of your business. Our AI will analyse the information and find the right industry classification for you. If it’s not a perfect match, you can still edit the description or select an industry classification manually from the dropdown menu below.
Domain Explanation
Generate
Industry classification result
Industry Cluster*
Industry Cluster 1
Industry Segment*
Industry Sub Segment 1
Refine Your Result
If you’re not satisfied, provide more details so the AI can generate a more accurate result.
Continue to Assessment
Back
Company Details
Guide
~2 minutes remaining
2 of 2: Company Details
Scope of Work
Research
Week 3
Problem Definition
Week 1
User Flow
Week 4
UI Design
Week 4-8
Testing & Iteration
Week 8-12
Sep
Oct
Nov
Challenge
The primary design challenge was addressing extreme information density and preventing user cognitive
overload while balancing corporate B2B authority with modern digital design.
Product Fragmentation:
Over 10 specialized products operated in functional silos with inconsistent navigation models.
Diverse B2B Stakeholders:
Navigating 7 distinct global audience segments (MSMEs, C-suite, Equity
Investors, Governments, Consultants, Academia, Tech Partners).
Complex Enterprise Content:
Translating heavy technical index frameworks into accessible, structured,
and action-oriented design.
These users personas the most from the website core features and overall experience
The Owner-Operator (Micro & Small Business)
This individual wears many hats—managing production, sales, and operations simultaneously.
Company Admin/Production Manager
This user is focused on the day-to-day technical efficiency of a facility.
The Digital Transformation Lead
This person is an employee inside a medium-sized or growing manufacturing company.
Assessors/Consultant
This is an independent consultant or part of a boutique agency hired by business owners
Research approach
I am conducting a competitive mapping of 2–3 key players, focusing specifically on Time to take assessment full and onboarding flows, pricing structures, and consultant/assessor assessment models.The JTBD analysis pointed to four situations where people needs OPERI App or similliars app : Effective on time to take assessment, Tosing money or efficiency, need expert guidance, Complexity process to gain result, Owners fear failing within the first 5 years and struggle.
Competitive Landscape
Key insights from 4 user interviews
Solutions
Deny
Provides an affordable platform that replaces costly consultants with automated diagnostics to uncover business blindspots. It simplifies complex frameworks into jargon-free, bite-sized videos and workflows. By following this roadmap, small businesses fix operational weaknesses and earn a Star Emblem, giving owners peace of mind and a credible benchmark to prove resilience to partners.
App Structure
This map outlines the complete app structure for both new and registered users. It details the entire user flow—from Onboarding, Quizzes, and the Homepage, to taking the Assessment and receiving the final report.
Users can choose between a self-assessment or a guided session with a professional Assessor. The fixed price of €32 is clearly displayed upfront. The assessment itself takes only 5 to 15 minutes due to its straightforward, intuitive design
User Journey Map
User feedback indicated needs for immediate clarity and flexible support. Users with complex concerns required distinct flows, leading to differentiated assessment options (self vs. guided). Concerns about transparency led to explicit €32 pricing upfront. High levels of stress led to a simplified, 15-minute streamlined process and a clear report summary.
Wireframe and Prototyping
Comprehensive prototype mapping 100+ screens, including all page flows, section paths, and interactive pop-ups.
WIREFRAME
9:41
Company Details
Guide
~2 minutes remaining
2 of 2: Company Details
Mid-Fidelity Wireframe
Full-Prototyping Map
Key Screens
Each screen was designed to help MSMEs achieve their goals efficiently—reducing time, lowering costs, and delivering actionable reports.
Assessment List
Assessment ID
OSA1714361193406
Assessment Status
On going
Company Name
Shopee Singapore
Consultant Name
Andrew Garfield
Download Assessment
Search Assessment
Today
This Month
This Year
Current Assessment List
Show All
Ongoing
ASMNT9821723718381731828
Completed
ASMNT9821723718381731828
Pending
ASMNT9821723718381731828
Create New Assessment
Home
Search
Prioritise+
Profile
Assessment
Welcome Back
Natalia!
9:41
Assessment ID
OSA1714361193406
Assessment Status
On going
Company Name
Shopee Singapore
Consultant Name
Andrew Garfield
Download Assessment
Key Prioritized Dimensions
Transformation Roadmap
Emblem
Assessment Result
KPI Assessment
Did you know?
Completing all 18 dimensions would provide a comprehensive roadmap for your business.
See Case Studies
Home
Resource
Prioritise+
Profile
Assessment
Welcome Back
Natalia!
9:41
Let’s Get Your Free Readiness Score
It only takes 5 minutes. See how your company compares to industry standards.
Describe your business
Answer a few questions
Receive your personalized score
Create First Assessment
Show Tutorial
Over 1,000 MSMEs have improved their operations using OPERI.
Home
Resource
Prioritise+
Profile
Assessment
Ready to Maximize Your Assessment?
Request to Available Assessor
Find Automatically
Work with a Certified OPERI Assessor for best results.
Separate Fee Applies:
Assessor fee is separate from this app. Once matched, you’ll agree on the fee directly with your assessor.
Request
Later
Report page and Complete your assessment to unlock your comprehensive company report. From there, you can download your summary or take a quick tour.
Connect with a Certified Assessor to guide you through your assessment, optimize your inputs, and unlock expert insights.
Multiple Assessment can start together in assessment list.
Validation
Unmoderated remote test across 3 core tasks and a 5
second first impression test.
90 %
Task
completion rate
5/5
Ease-of-use rating,
on a 1 to 5 scale
5-10 min
Average time
to Complete Assessment
4.5/5
Assessor Helpfull to finiish task
What We Found
- User is confuse in few pages is don’t have any tutorial or guide.
- Font to small is not friendly for old people to sees the text.
- On Boarding session is to long flow in first lunch make user is tired to fill all information details company.
What Changes
- We add all guide tutorial on top bar and user can click whenever they needs.
- Scale Up font and relayout in few pages is not support small text.
- We cut flow and re filter information is needed on company details.
Design System
Grow required a complete system. 34 color variables defined semantically. The component library covers 130+ elements built on top of that variable system.
Poppins was used throughout, keeping the experience native and familiar on Play and IOS.
Button
Poppins
Main Typeface
Regular
Semi Bold
AaBbCc
01234567
{(!@#$?&)}
Take Aways
What I Learned
Actionable experience. By combining clear visual tracking with access to expert Assessor guidance, the interface successfully bridges the gap between complex assessment metrics and real-world business growth without overwhelming the user.
What I'd Do Differently
In future iterations, I would place a stronger visual emphasis on direct impact metrics—such as immediate cost and time savings—right on the main dashboard, while further optimizing mobile data views to ensure heavy reporting remains perfectly scannable and accessible on the go.